Three simple steps
Pick your platform
Choose from YouTube Long-Form, YouTube Shorts, TikTok, Instagram Reels, Facebook Reels, Facebook Page, or Pinterest. Each platform has different monetisation mechanics and pay rates.
Enter your numbers
Add your monthly views, your content niche (finance, tech, gaming, etc.), and where most of your audience comes from. These three factors determine 95% of your earnings.
Get your estimate
We calculate your low, mid, and high monthly earnings range — plus your annual potential — using real 2026 RPM data. You also get a personalised tip to increase your earnings.
What is RPM?
RPM stands for Revenue Per Mille — it's how much you earn for every 1,000 views, after the platform takes its cut.
Here's the difference between CPM and RPM:
CPM (advertiser cost)
What advertisers pay per 1,000 ad impressions. This is the gross amount before the platform takes their share.
RPM (your earnings)
What you actually receive per 1,000 views. YouTube keeps 45% and pays you 55%. Our calculator always shows your RPM — not the advertiser's CPM.
The 4 factors that affect your earnings
Your niche
Finance content can earn $18 RPM. Entertainment earns $4. Advertisers pay more to reach audiences who have money to spend.
Audience location
A US viewer is worth 6–10× more than a Tier 3 viewer. Advertisers pay far more to reach high-income countries.
Platform
YouTube long-form pays the most. Shorts pay roughly 15% of long-form. TikTok pays less but has massive reach potential.
Video length (YouTube)
Longer videos allow more mid-roll ads. A 30-minute video can earn 50% more than a 5-minute video on the same topic.
2026 RPM rates by niche (YouTube, Tier 1 audience)
These are the rates we use for US/UK/Canada/Australia audiences on YouTube long-form:
| Niche | RPM (Tier 1) | RPM (Tier 3) |
|---|---|---|
| Finance & Investing | $18.00 | $4.00 |
| Business & Marketing | $14.00 | $3.50 |
| Tech & Software | $12.00 | $3.00 |
| Health & Fitness | $10.00 | $2.50 |
| Education | $9.00 | $2.00 |
| Travel | $8.00 | $1.80 |
| Food & Cooking | $7.00 | $1.50 |
| Lifestyle & Vlogs | $6.00 | $1.20 |
| Gaming | $5.00 | $1.00 |
| Entertainment | $4.00 | $0.80 |
These are average rates. Actual RPM varies month to month, with Q4 (October–December) typically paying 30–50% more due to holiday advertiser spending.
Now you know — check your numbers
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