Moin — CreatorsPaycheck

Why I Built CreatorsPaycheck

I have spent years in the online business and digital entrepreneurship space — building websites, studying monetisation models, and researching how content creators actually earn money from their platforms.

The problem I kept running into was simple: nobody was giving creators accurate, honest earnings data. Most calculators online gave a flat rate like "$3 per 1,000 views" with no explanation of why it varies. Most blog posts copied each other with outdated 2020 data. Most YouTube videos were either wildly optimistic or completely out of touch.

I spent months compiling real RPM data from creator reports, industry studies, and platform disclosures. I cross-referenced thousands of data points across niches, countries, and platforms. Then I built a free calculator that accounts for all the variables that actually matter — your niche, your audience location, your platform, and your video length.

CreatorsPaycheck is the tool I wished existed when I first started researching creator monetisation. It is completely free because every creator deserves accurate information about what their content is worth — regardless of whether they can afford expensive tools or courses.

My Research Methodology

Every RPM figure published on CreatorsPaycheck is based on:

• Creator self-reported earnings — aggregated from public posts, YouTube videos, and creator community discussions where creators share their actual Studio analytics
• Industry reports — published data from media analytics companies tracking advertising spend by category and geography
• Platform disclosures — official statements and documentation from YouTube, TikTok, Meta, and Pinterest about their creator monetisation programs
• Advertiser CPM data — publicly available information about what advertisers pay to reach different audience segments
• Seasonal analysis — tracking how RPM fluctuates throughout the year based on advertising spend cycles

All data is reviewed and updated regularly. The current dataset reflects 2026 average rates across all covered platforms and niches.

Areas of Expertise

• Creator economy monetisation — how platforms pay creators, RPM/CPM mechanics, and revenue optimisation strategies
• Digital entrepreneurship — building online income streams, SaaS tools, and content-based businesses
• SEO and organic traffic — driving search engine traffic to websites and tools without paid advertising
• Content platform algorithms — how YouTube, TikTok, Instagram, and Facebook distribute and monetise content
• Online business building — from domain registration to deployment, monetisation, and scaling

Articles by Moin